Monday, December 28, 2009

While we're on the subject...

Back last century when your host deigned to share his audio production enormous talent unequaled skill blind barnyard luck work with the world, there were a few tenets that he brought from print advertising media, where he had failed quite admirably.
A compelling argument is generally made for remaining positive in media -- albeit the results can be construed as saccharine. Even though the word "no" is smaller and uses less ink and thus once could have been rationalized as a cost-saver, its use was curbed and restricted to slogans where it was partnered with "waxy yellowy build-up" or "bitter taste." And even in those instances, the product ran the risk of being associated with -- and not dissociated from -- those negative qualities.
So, one wonders what exactly was going on at the meeting discussing this package copy,

You're just thinking 'cardboardcardboard'

...Since now, all I can do as I sample the product -- which does not taste like cardboard exactly, although it doesn't compare entirely too favorably either -- all that I think of is cardboard.
Because it says "cardboard" right there. AND it has a " ™ " so you know that they're serious. And the website is spooky.
(Particularly when the doctor guy says "billions.")
As with most other things, I prefer the older and simpler ways.There's room to move as a copywriter. I could be manager in two years. King. God.

2 comments:

Karie said...

All I can think of now is "carboard", too. Even as I drink my (now cardboard tasting) coffee. And there ain't no way I'm clicking on that creepy guy on their website!

steve said...

The absence of commas troubles one. Without them, Carboard No suggests a new moniker adopted by Dr. No.