Back last century when your host deigned to share his audio production
enormous talent unequaled skill blind barnyard luck work with the world, there were a few tenets that he brought from print advertising media, where he had failed quite admirably.
A compelling argument is generally made for remaining positive in media -- albeit the results can be construed as saccharine. Even though the word "no" is smaller and uses less ink and thus once could have been rationalized as a cost-saver, its use was curbed and restricted to slogans where it was partnered with "waxy yellowy build-up" or "bitter taste." And even in those instances, the product ran the risk of being associated with -- and not dissociated from -- those negative qualities.
So, one wonders what exactly was going on at the meeting discussing this package copy,
Because it says "cardboard" right there. AND it has a " ™ " so you know that they're serious. And the website is spooky.
(Particularly when the doctor guy says "billions.")
As with most other things, I prefer the older and simpler ways.