Monday, June 14, 2010

Healthful? Well, at least helpful.

from today's Standard-Times:

New Bedford police to hand out coupons for free
Slurpees in exchange for positive youth behavior
By Brian Fraga
June 14, 2010 12:00 AM
The Police Department recently received 5,000 coupons from 7-Eleven as part of the chain's "Operation Chill" program aimed at rewarding positive activity.

"We're always looking for something to encourage good behavior, including in the schools," said police Sgt. Amos Melo [sic], the supervisor of the department's school resource officers.

Mello said the coupons for free Slurpees are being distributed to patrol officers, who will give them to youths who help the community.

The coupons will also be distributed to other local law enforcement entities, including the Bristol County District Attorney's Office.

"It could be for passing along information to police, reporting a crime, helping someone across the street," Mello said.

The program is reminiscent of when patrol officers used to hand out free passes to Hot Wheels, the popular roller skating rink on Nash Road.

"This is probably the new Hot Wheels pass," Mello said.

More than 10 million "Operation Chill" coupons have been distributed nationally since 7-Eleven instituted the program in 1995. In 2010, 1 million coupons have been issued nationally to participating law enforcement agencies across the country.

"It's an icebreaker, a way to encourage dialogue in a non-threatening, non-law-enforcement situation," said John Power, a loss prevention specialist for 7-Eleven.

Officials said the coupons will be redeemable at any 7-Eleven location.

Apparently, 7-11's hope is that the kids will also pick up a couple of Bomb Burritos and some TWIX™ or LaffyTaffy™ so that Seven & I Holdings can break into the impending more lucrative 'Tween Heart Disease and Type-Two Diabetes market.

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